Adobe partner’s work with Adobe to resell its products and services, usually with add-ons or different tweaks that add value for each independent buyer. Many Adobe channel partners offer implementation services in addition to the value-added reselling of its tools, too. In situations where the partners do not offer such services, customers can use the services of companies that specialize in software implementation to assist with the installation, training, and continued support. Adobe works with these partners to ensure that customers set up and are up to date on the latest Adobe software updates. With such a large range of products, creative teams, developers, and marketers can benefit from these services.

For instance, Adobe offers two unique programs for reseller and retail partners.

RESELLER PROGRAM

The Reseller Program is specifically designed for resellers who focus mainly on software licensing sales to commercial, education, and government institutions. There are four membership levels that allow you to work with Adobe at a level that reflects your organization’s resources, areas of expertise, and commitment to the Adobe partnership program. Obligations and benefits increase at higher levels. The four levels include:

• Registered; is a basic partnership that gets you online enlistment that gives access to the TLP program.
• Certified; Requires an additional application process for access to VIP, CLP, and Specializations.
• Gold; Adds revenue and other business commitments in exchange for access to the Deal Registration Incentive.
• Platinum; Requires the highest business commitments and revenue in exchange for the highest level of benefits.

RETAIL PROGRAM

The Retail Program is designed for partners who focus mainly on desktop product sales to individual consumers, small businesses, and individual end-user customers.

The Adobe Partner Program is intended to perceive and remunerate affiliates for their specialized skill and deals and also their level of commitment and responsibility to Adobe. Partners are designated as Registered, Certified, Gold, and Platinum membership levels. Resellers at the Certified, Gold, and Platinum levels can attain specializations in specific disciplines or vertical markets such as education and government. Partnerships and certifications will typically be displayed on a VAR’s (value added reseller) website.

Some reputable partners of Adobe are Deloitte Digital, Epsilon just to name a few.