The popularity of vaping has skyrocketed in recent times. It has led to the industry becoming one of the most profitable. However, it is still crucial to analyze the needs of consumers to run a successful vaping business. Whether you are a vaper or vaping business owner, this post is just for you. It takes a look at the top 12 trends in the vaping industry in 2020. Knowing what to expect will allow you to get a step ahead of the game. Now, you can stay relevant in the market by offering what is demanded.
Keeping track of the trends will help your business become more profitable. Various surveys have been conducted to come to the conclusion. As the vaping industry has taken off, it will only continue to evolve every year and 2020 is no different. Companies are interested in introducing new innovative technology and features to boost their growth. Everyone has become obsessed with vaping trends. It allows them to feel like they are a part of the vaping community. So, what are you waiting for? Let’s take a look at the hottest vaping trends.
- Smaller Vaping Devices
If there is one thing that you must have noticed over time, it is the fact that technology is shrinking with time. It first started with computers that used to fill an entire room and can now easily fit into our bags. Similarly, vaping technology is shrinking every year and 2020 is no exception. Thus, it is a trend that is expected. Manufacturers understood that the latest product needs to be more compact than the previous one while performing better at the same time. For instance, vape pens have become very slim and can even fit into a small purse/ wallet. It is a never-ending cycle of technological advancement where each product becomes smaller than the previous one. People are opting for smaller vaping device at a rapid rate and manufacturers are taking notice of this trend. Hence, a greater variety of smaller vaping devices will be available for vapers to purchase from. If you are someone who prefers compact things, you are going to fall in love with the latest models. They will make your life a whole lot easier. You can simply carry the vape pens in your pockets and vape on the go without having to worry about any luggage issues.
- Nicotine Salts
Another vaping trend that has been observed in the vaping industry in 2020 is nicotine salts. They have become incredibly popular in the vaping community. Everyone wants to give them a try and 2020 seems to be a good year for nicotine salts as manufacturers seem to surprising consumers with a wide variety of options. If you were expected something new to trend this year, you are in luck as nicotine salts are just what you need. Unlike what you might have thought from their name, nicotine salts are actually not that salty. It is simply a scientific elaboration of the product. What makes nicotine salts unique is the fact that they have the highest level of nicotine as compared to any other smoking product. There is more to these salts than meets the eyes. They are in fact helping smoking addicts overcome their addiction by offering them a safer and better alternative. As we all know, high levels of nicotine are injurious to our health. Experts have been warning smokers for a very long time now and nicotine salts seem to be just what addicts need to manage their addiction. Besides, experts have not raised any red flags for the salts which suggest that they are not as harmful and can be the best alternative possible. The trend for addictive salts is only likely to catch on for years to come.
- Flavored E-Cigarettes
Flavors for e-cigarettes have only been getting more popular each year and 2020 seems to a year in which manufacturers seem to be going all out. Many people have switched to vape this year due to the added stress caused by lockdown and working from home. Hence, to satisfy the excess demand, companies have rolled out new e-cigarette flavors that one could not even think about. If you are true vaper who loves to vape in his or her free time, it is good news since you will get to try out more flavors than ever before in 2020. Some states even considered placing a ban on flavored e-cigs, however, it has been reconsidered and consumers can easily purchase the new flavors as their heart desires. There is nothing to worry about and you can satisfy your cravings in 2020 by trying out all types of new flavors. You will be blown away by the variety of options.
- Smartphone Controlled Devices
We live in a time in which there is a smartphone app for just about everything, whether it is ordering food or shopping online and even booking apartments. Vaping companies have been trying hard to impress consumers in 2020 and have taken advantage of innovative technology to introduce smartphone controlled devices. The latest vaping devices can be easily controlled using Bluetooth. Check your status and find out if your device can wirelessly take commands. It is just as impressive as it sounds. The popularity for smartphone controlled devices has gone up nevertheless. You can expect these devices to be a lot faster and more user-friendly. Besides, nothing sounds better than consistent performance. The rate at which the vaping industry is advancing, it will be only a matter of time until consumers can vape automatically without having to put in any effort at all.
- Revival of 18650 Batteries
If you thought that 18650 batteries have gone out of business, it could only be further from the truth as 2020 is a year in which they have experienced a revival. The pods have once again taken over the community and everyone seems to be enjoying using them. Many big brands are offering a comeback. Thus, you will be seeing them in devices once again like the good old days.
- Increased Regulations
With the vaping industry quickly advancing every year, 2020 is a year in which countries are passing new laws to regulate the industry. Thus, increased regulations have created many hurdles for manufacturers to continue rolling out new products. Vaping devices have been extremely controversial over the years. Major news outlets have covered the cons of using vaping devices. This has led to governments taking serious action and regulating the industry. Many health authorities have joined hands with the government to pass strict regulations. Hence, it has become difficult for companies to manufacture new products and sell them to consumers.
- Changes in Messages and Branding
Vape companies are changing their brand messages. For instance, if you have been purchasing vape e-juices or products from a big brand like Lions breath carts, you might notice a change in the packaging of their products and more detailed options. Changes in the way bottles look is another trend that is seen in 2020. The year 2019 was like a rollercoaster across the vaping pond. Once the pandemic took a toll globally, things have changed completely.
Many countries thought about banning e-cigarettes. However, such a decision was not taken by any government. Instead, changes were made in regulations which have affected the manufacturing of vaping products. Although the FDA has announced a ban of every e-liquid favor, President Trump did not proceed with the plan as he was advised by his political compatriots to not issue such an order as it would alienate the vaping community. Branding will become more subtle in 2020 so that manufacturers can avoid attracting children with colors.
- Caffeinated E-Liquids
Just about everyone loves coffee, especially in North America and Europe. Thus, it is due to this reason that 2020 will experience a shift to caffeinated e-liquids. If you are someone who loves his or her coffee, you will be excited to know about such e-liquids being made available. E-liquids that taste like coffee are only becoming more popular. Rather than spending money on coffee every day, you can satisfy your caffeine cravings by opting for caffeinated e-liquids. Thus, it is clear that the vaping industry will also start competing with the caffeine industry for a major share of their market which also happens to vapers. Although a standard cup of coffee tends to contain around 200mg of caffeine, a puff of caffeinate e-liquid would contain far less caffeine but would taste just as good. Now, people can get their caffeine fix without the extra calories and sugar commonly found in caffeinated drinks. It does not get better than this. Besides, consumers will not experience a crash as commonly experienced after an hour of coffee consumption. However, there is an issue due to this innovation. It is the fact that it would put people at risk of increasing their caffeine consumption levels. We all know that too much of caffeine leads to diarrhea, heart palpitations, anxiety, and increased blood pressure.
- Delicious Taste
To attract customers to purchase from them, manufacturers will produce more delicious e-liquids. People have a thing for refined taste. Everyone prefers buying a vape pen which offers a tasty twist. Nobody wants a normal taste. For many years, it has been a trend and 2020 seems to be a year in which things are heating up. Companies are battling it out to offer the hottest tastes. Governments have tried to ban the production of new tastes and flavors. However, nothing seems to be stopping companies from coming up with something new. People were outraged when certain flavors got banned last year. But, they do understand the possible dangers associated with those flavors and were understanding for some flavors getting banned. However, the backlash continued for quite some time. At the same time, it led to new natural tastes becoming more popular like lavender and chamomile.
- Size Matters
Similar to the point mentioned above regarding smaller size, size is something that companies are going to take an increased interest in. Many new vape models are being available in different sizes in 2020 to satisfy all types of customers. Some customers like bigger devices, while some prefer smaller ones. It is with this in mind that companies are developing products that can be found in all types of sizes. Thus, customers have no trouble selecting the size that suits them best. Besides, this is making vapes accessible for everyone which is a huge win for the vaping community that prides itself in its inclusive efforts. Moreover, manufacturers understand that customers have diverse needs and require different types of options.
- Being Bondable
Manufacturers need to be flexible when it comes to producing vaping devices due to the speed at which laws and regulations are changing. They need to ensure that they do not get exposed to financial losses. The reason for this is because companies need to react to both legislation changes and changes in customer demand in all target countries. For instance, the ban placed by the US government led to an extreme boom in interest among people in purchasing different flavors. Although dry herb vape production might seem like a good idea, it is also very risky. CBD consumption is also an important factor which shows that companies can cash in on it to earn more money.
- Productivity
Since people want to get the most out of their buck, companies need to increase productivity. This is where the 80/20 principle comes into place. It means that with just 20 percent of the effort, 80 percent of the result is achieved. It applies to the vaping industry as well as it experiences more competition in 2020. Product processes are becoming more high-tech and companies are using the latest technology to produce products in the most cost-effective manner.
Conclusion
Now that you know about the top 12 trends in the vaping industry in 2020, you know what to expect from this year.