What is UX copywriting?

UX (or user-experience) copywriting refers to publishing high-value written content on your website that ultimately improves the overall user experience.

The goal is to make it as painless as possible for website visitors to engage with your website, navigate their way around, and find the information they need (or never knew they needed).

UX copy can refer to everything from the text on navigation menu labels, and chatbot messages, to error and success messages, ect.

If you are struggling toconvert traffic through your website, this could be one of the many potential problems causing it.

Is there a difference between UX copywriting and traditional copywriting?

There is indeed. Simply put:

• Copywriting usesstorytelling to persuade and sell (typically the body copy on the home page or a product description, etc.).
• UX copywriting is designed to guide and accommodate (e.g., “Hello, how can I assist you today?”)

5 awesome UX copywriting tips

Now that we better understand what UX copywriting is, let’s get straight into how to improve yours as much as possible:

1 – Keep it short & sweet 

It should go without saying but the language you use in your UX copywriting must be perfectly clear and concise. There should be zero fat in your UX copywriting – only the precise number of words necessary to convey the intended message.

2 – Use simple language

It’s also important that you use simple language. Aim for your UX copywriting to be accessible to people with a relatively basic reading level.

In other words, if there is a smaller, simpler word that can be used to convey your meaning, use it.

If you’re not quite convinced, head over to many of the fortune 500 company websites like Coca Cola and Apple and see what kind of language they use in the UX copywriting.

3 – Write like a human!

Remember: people buy from people – so write like one.

For example:

• “If you close this window all progress will be lost. Are you certain?”
• Nooo! You were doing so well. You sure you want to leave?

Which of the two examples reads more conversationally? I know which I prefer!

4 – Empathy is your friend

The key to writing killer UX copywriting is to empathise with your website visitors. Imagine that you are going to be the one navigating the website. What would your first impressions be? What would you want from the experience? What would be your biggest fear? How would you make it more pleasurable and accessible?

Empathy is a powerful tool in marketing – especially when it is in reference to the user experience.

5 – Accessibility & inclusivity are critical

You don’t want to exclude anyone by providing a limited selection of identification options. For example, if new users have to fill out a sign-up form and can’t find an option that accommodates them, they’re going to feel bad and may take their business elsewhere as a result. 

Try to be mindful of this and make the necessary accommodations.

Final thoughts

Let’s have a quick recap:

• UX copywriting is intended to guide and accommodate the users, thus improving the overall on-page experience.
• Standard copywriting is sales-driven.
• You can improve your UX copywriting by:

o   Keeping it short & sweet.

o   Using simple language.

o   Writing like a human!

o   Adopting empathy.

o   Prioritising inclusivity.

Don’t know where to begin? ThisSEO agency in Dubai has a wealth of experience in this area and can help you perfect the messaging on your website for a superior on-page experience and optimal conversions.