Most life insurance companies that drive torrents of traffic to their sites are carefully of doing two important things:
First, they discover some of the most searched insurance keywords.
Second, they smartly use these keywords to build powerful content that yields enough power to drive torrents of traffic, generate tons of sales-ready leads and boost conversions manifolds.
Don’t forget that Keywords make for 15% of the Google Ranking Factors.
This means:
If you’re serious about driving traffic to your life insurance website and generating sales-ready leads for your insurance business, you’ll need to find out the keywords used by people searching for life insurance on Google.
But here’s the catch …
A large number of insurance companies and agents fail to find and use the right keywords for their business. Resultantly, they aren’t able to rank higher on Google SERPs. One of the major factors behind this is the fierce competition in the insurance industry online. Often this completion is for the non-brand keyword volume.
I’m sure you’re wondering:
“How do I find the most searched keywords for life insurance industry?”
Turns out, you’re in luck today because I’m going to pull the curtains and reveal the top 5 most searched keywords for life insurance industry that you probably don’t know about and that can help you dominate the search result pages in 2018 and beyond.
If these 5 keywords aren’t enough for your marketing campaigns, then make sure to checkout this list of the top 126 life insurance keywords including a tutorial on how to find more.
- Life Insurance
By far, the phrase ‘Life insurance’ remains the most searched keyword for the life insurance industry worldwide. According to the data from Google Trends, search interest for the phrase ‘life insurance has increased over the year (June 2017 to June 2018).
In June 2017, the search interest value for keyword ‘life insurance policy’ was 74 out of 100, which has increased to 81 out of 100 in June 2018.
Remember that the value of 100 is the peak popularity for a particular term.
In addition, the data from SEMrush reveals that the monthly organic search volume for keyword ‘life insurance’ is 165,000. The competition for keyword is 0.95. This means it is highly competitive keyword and ranking for this keyword is no mean feat.
Given the data, it is no brainer to understand why ‘life insurance’ should be an essential part of your keyword arsenal for 2018 and beyond.
Moving on to the next important keyword in the list…
- Term Life Insurance
‘Term life Insurance’ is yet another most searched keyword related to life insurance worldwide. As per Google Trends data for time-period, June 2017 to June 2018, the search interest for the phrase ‘term life insurance’ has not changed much.
In June 2017, the search interest value for the keyword ‘term life insurance’ was 78 out of 100 which has decreased to 75 out of 100 in June 2018.
Furthermore, the data from SEMrush reveals that the monthly organic search volume for keyword ‘trend insurance’ is 40,500. The competition for keyword is 0.96. This means this keyword is even more competitive than ‘Life Insurance’.
Let’s now talk about the next most searched life insurance keyword in the list…
- Whole Life Insurance
‘Whole Life Insurance’ is another popular keyword used by people searching for life insurance on Google. In an Insurance Industry Overview report published by Google in 2017, Big G revealed that most searchers prefer using the phrase ‘Whole Life Insurance’ over ‘Term Plans and ‘Term Insurance’ when searching for life insurance products or services.
According Google Trends data for June 2017-2018, the search interest for the phrase ‘Whole Life Insurance’ has increased substantially over the year. In June 2017, the search interest value for the phrase was 64, which has increased to 81 in June 2018.
SEMrush reports reveal that the monthly organic search volume for keyword ‘Whole Life Insurance’ is 27,100. The competition for keyword is 0.94 and if used smartly, this phrase can help you rank higher on Google SERPs rather quickly.
Moving on…
- Life Insurance Policy
‘Life Insurance Policy’ is yet another keyword that you must target in your content, META and title tags to rank better on Google SERPs for insurance related searches. Google Trends data reveals that the search interest for the phrase ‘Life Insurance Policy’ has increased from 68 to 80. These value are assigned against the maximum value of 100.
According to data sourced from SEMrush, the phrase ‘life insurance policy ‘has monthly organic search volume of 22,200 and the competition for the keyword is 0.96. This means this keyword is as competitive as ‘Term life Insurance’.
- Life Insurance Quotes
Last but certainly not the least; make sure of adding ‘Life Insurance Quotes’ to your list of insurance keywords. This keyword is another keyword that can help you rank quickly and easily for life insurance searches.
Google Trends data reveals that the search interest for the phrase ‘Life Insurance Quotes’ has increased from 68 to 87. These values are assigned against the maximum value of 100.
SEMrush reports reveal that the monthly organic search volume for keyword ‘Life Insurance Quotes’ is 27,100. The competition for keyword is 0.96. Smartly using this keyword can help you drive torrents of traffic to your insurance website.
Over to You!
So there you have – top 5 most searched keywords for life insurance. Use these keywords in your SEO mix to boost traffic, leads, and sales for your insurance business. But before you jump into action, it is essential to remember that Google hates spamming so don’t go about stuffing keywords in your articles, titles, and META tags. Be cautious of carefully using these most searched life insurance keywords as naturally as possible in your content.