Did you know that Instagram has over 1 billion active users every month, making it one of the most popular social media platforms in the world? In this crowded place, standing and reaching out to others can be challenging and it’s perfectly normal if you don’t know how to get organic followers on Instagram.

Today’s article aims to explore the best strategies to get new followers on Instagram. Thanks to these tips, you’ll improve your profile, content, and interactions.

Let’s not waste any time and get started!

Optimize Your Profile to Get Organic Followers

Having a well-optimized profile is super attractive, it gives professional vibes looking vibes and this way, you can grow your organic followers count.

• Profile Picture Bio: Your profile picture is often the first impression potential followers will have of you, and it’s important. This is the reason why you should choose a clear, high-quality image that represents you or your brand effectively. For personal accounts, a close-up of your face works best, while brands should use a recognizable logo.
• Bio: Bio gives you a chance to briefly introduce yourself to your visitors. Make it engaging and informative. Use keywords that highlight your niche and include a call to action (CTA). To achieve a visually appealing and engaging bio, you can use emojis like “Travel enthusiast exploring the world 🌍 | Follow for adventure tips and stunning photos! ✈️ #TravelWithMe”.
• Username and Handle: Your username and handle should be easy to remember and reflect your brand or personality. Try to avoid using numbers or special characters unless they are part of your brand name. Also, pay attention to consistency, use the same or similar handles across all social media platforms to make it easier for people to find you on every social media platform.

Create High-Quality Content

High-quality content is one of the main answers to how to get organic followers on Instagram because your content is what engages your audience, reflects your brand’s identity, and sets you apart.

Visual Aesthetics

Visuals are fundamentals of Instagram, as you can understand. That’s why you need to be visually appealing.

• Use a Good Camera: Invest in a good camera or a smartphone with a high-quality camera.
• Focus on Lighting and Composition: Good lighting and thoughtful composition make a significant difference.
• Consistent Style: Develop a unique theme or aesthetic, whether it’s a specific color palette, a particular filter, or a style of photography. This makes your profile cohesive and attractive.

Content Consistency

Consistency helps keep your followers engaged and attracts new ones.

• Regular Posting: Develop a posting schedule that you can maintain, whether it’s daily, a few times a week, or weekly.
• Stick to Your Niche: Make sure your content aligns with your brand’s voice and message. This helps build a loyal audience who knows what to expect from your posts.

More information about organic followers on Instagram is here.

Use Relevant Hashtags

People asking how to get organic followers on Instagram usually don’t know the power of hashtags. They are perfect tools to boost your visibility on Instagram, helping you reach a broader audience and gain more organic followers.

Researching Hashtags

Before using hashtags, it’s essential to do some research.

• Identify Trending Hashtags: Look at what’s trending in your niche and use those hashtags to increase your visibility.
• Analyze Competitors: Check what hashtags successful accounts in your niche are using and incorporate some of them into your posts.
• Use Hashtag Tools: Utilize tools like Hashtagify or Instagram’s search function to discover popular and relevant hashtags.

Balancing Popular and Niche Hashtags

To make the most out of hashtags, you need to find the perfect balance between popular and niche hashtags.

• Popular Hashtags: These have a broad audience but can be highly competitive. Use a few to reach a large audience, but don’t rely solely on them.
• Niche Hashtags: These are specific to your industry or community and may have a smaller but more targeted audience. They help you connect with a more engaged and relevant group of users.
• Mix It Up: Combine popular, moderately popular, and niche hashtags in each post to optimize your reach and engagement.

Creating Branded Hashtags

Creating your own branded hashtags can help build community and brand recognition.

• Unique to Your Brand: Choose a hashtag that is unique to your brand or campaign, making it easy for followers to associate it with you.
• Encourage Use: Promote your branded hashtag by using it in your posts and encouraging your followers to use it as well. This can increase your brand’s visibility and create a sense of community.
• Track performance: Monitor the usage and engagement of your branded hashtags to understand their impact and make adjustments if necessary.

Utilize Instagram Analytics

Tracking your progress and keeping an eye on how your content performs is crucial for growing your organic followers on Instagram. Instagram Analytics provides valuable insights that can help you refine your strategy and boost your growth.

• Tracking Follower Growth: Use Instagram’s native analytics tools or third-party apps to track your follower growth over time. Look for patterns in growth spikes to identify what types of content or interactions are driving new followers.
• Analyzing Engagement Metrics: High engagement rates indicate that your content is interesting and valuable to your followers. Pay attention to which posts have the highest engagement and analyze why they perform well. This can guide your content creation and posting strategy.
• Adjusting Strategies Based on Data: If you notice certain types of posts or times of day are performing better, adapt your content schedule and style accordingly. Continuously testing and refining your approach based on analytical insights will help you stay relevant and keep growing your follower base organically.

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Frequently Asked Questions

What type of content gets the most engagement on Instagram?

Content that is visually appealing, relatable, and includes interactive elements like polls, questions, or challenges tends to get the most engagement. If you are looking for a niche-wise answer; daily comedy, and funny short clips are the ones people love.

How often should I post on Instagram to gain more followers?

Posting consistently, ideally 3-5 times a week, can help you stay visible to your audience and attract more followers. Also, you can analyze your follower base and create a posting schedule based on them.