Projection mapping originally called spatial augmented reality or video mapping is the integration of digital information with the user’s environment in real time, in other words, it is the display of an image on a non-white or non-flat surface. It involves the use of conventional video projectors, smartphone or tablet cameras but instead of projecting onto a flat screen for example to display a PowerPoint slide, light is mapped onto any surface, turning common objects of any 3D shape into interactive displays. For instance, you can do a projection mapping Toronto.

Some might think projection mapping is a new thing since it was made popular by the smartphone giant Apple during the launch of their last iPhone model but in truth, it is a very old concept. The gap on information about projection mapping is because initially it was and is still called spatial augmented reality or video mapping but in the US and Canada projection mapping is widely used.

The application of Projection mapping are many it can be used for gaming, computing, advertising, live concerts, digital art displays, theater, decoration and interior design.

There are many different apps and services for projection mapping. Some are free others require a small amount out of your wallet. Some of these apps include:

 

PureAV:

It is a private company that specializes in audiovisual consultancy, design, and audiovisual installations, programming, product supply, as well as support and maintenance.

 

Google Goggles:

This is an app for the android users that provide users the appropriate search results just by pointing a smartphone or tablet camera at famous landmarks and paintings, QR or barcode, a popular image or product. Goggles can read texts in English, French, German, Spanish, Italian, Portuguese, Russian and Turkish, and also translate it into other languages.

 

 

Yeppar:

This is another augmented reality application available on the Google play store. It allows you to augment flyers, postcards, packaging, and products including image slides and videos. Similar to Google goggles all you need to do is point your smartphone or tablet camera at Yeppar logo marked on products and images like packaged food and beverages and make them come to life.