Meet The King of Juice Who Rocked The Annual Cold Pressed Juice Conference
Ross Franklin, Founder and CEO of Pure Green Franchise
Believe it or not, there is an annual conference just for cold pressed juice called JuiceCon. This year was the second JuiceCon to take place on November 8th and 9th of 2019 in Miami, Florida.
There was one speaker that made a serious impression on all in attendance, this man is referred to as “The King of Juice” and he is the Founder and CEO of the incredible juice bar franchise, Pure Green Franchise, he is Ross Franklin.
Franklin was a featured a speaker and he left the crowd cheering for more after his presentation finished. He spoke about how important it is for entrepreneurs to be mission drive and how to inspire your team to believe in your mission and create company culture.
Franklin said his mission is:
“To inspire healthier communities by connecting people with performance driven superfoods. Making an impact on people’s health is not an extension of our business, it is our business and it drives everything that we do, from how we source ingredients to who we hire and how we build relationships with our local communities.”
Franklin spoke about the importance of finding your “why” and emphasized that entrepreneurs need to have a specific strategy developed based on studying the market trends of their specific industry.
Franklin studied the trends in the cold pressed juice industry. In 2016 when Pure Green started it’s wholesale business, Blue Print owed by Hains and Celestial and Suja owed by Coke were heavily competing against each other on the shelves at big-box markets. Each of these giant brands were shrinking the size of their bottles of cold pressed juice, lowering their price points and using inferior ingredients. This created an opening in the marketplace for Pure Green who stayed at the larger size bottle and ended up dominating the New York City market as a result.
Pictured above Pure Green Upper East Side, 1035 Third Avenue, NY, NY
Pure Green is the fastest growing juice and smoothie bar in America with a menu that features superfood smoothies, acai bowls, pitaya bowls and cold pressed juice. Pure Green has corporately owned locations in Manhattan, a national wholesale business that is separate from the retail stores and a franchise division that is now exploding in popularity.
The core philosophy of Pure Green is one of health and wellness, and the cold pressed juices and smoothies sold at each location reflect that. Franklin wasn’t interested in building a juice bar franchise just to get rich, but because he has unshakable confidence in the health benefits that come from incorporating superfood smoothies and cold pressed juices into an overall healthy lifestyle.