Did you know that it is possible for your pay-per-click (PPC) campaigns and the website’s search engine optimization (SEO) to work together? It is completely possible for the two to work together in order to boost revenue by attracting more visitors and increasing leads. This post will help you understand what are PPC management and SEO, as well as how they can form a relationship for your benefit. PPC management and SEO are two of the most important marketing methods that can be combined together to deliver better results and to boost your online presence. Whether you are looking for information about Dallas PPC management and SEO, or for Dallas, and just about any other part of the country, then your best bet is to consult with a digital marketing services company.
What Is PPC?
PPC stands for pay-per-click advertising. It is a form of advertising which you would normally see along the slides of Yahoo, Bing, and Google searches, or on top of the search results. The reason why the term “pay-per-click” is used for this form of advertising is because companies only have to pay for their advertisement when someone clicks on them and if nobody clicks on their advertisement, then, they would not have to pay at all. PPC advertisements offer businesses an affordable way to attract new customers. However, it is important to keep in mind that the cost to bid for specific phrases and words varies. Certain keywords might seem very affordable, whereas, others would easily cost you hundreds of dollars for just a click if there is a lot of competition.
What Is SEO?
Search Engine Optimization or SEO for short has revolutionized the way we use the internet. In simple words, it is the process through which websites are ranked targeted phrases or keyword searches. For instance, a corporation that desires to improve its website ranking for certain items like “smartphones” or “luxury perfumes” might need to write compelling product descriptions containing such items in order to attract relevant visitors to its website. The items should be included in the page titles and the meta descriptions.
Does PPC Affect SEO Or Does SEO Affect PPC?
Anyone new to PPC or SEO would want to know how the two impact one another. Some of the most common questions which people tend to have include “do the PPC ads impact the website’s SEO?” and “does the SEO affect PPC ads?” The answer would be no since PPC ads do not affect the ranking of the site and similarly, the ranking of your site would not affect the ads. But, it is possible for both PPC and SEO to work together to achieve the marketing goals, as Searchbloom points out.
How PPC And SEO Can Work Together To Boost Your Online Presence?
Normally, people view PPC and SEO as completely different strategies. Although there are differences between the two, they can still work side by side. The truth is that PPC and SEO actually complement one another and could result in a successful search strategy. The purpose of SEO is to give your site a better chance at ranking first for certain keywords that target your audience. On the other hand, by paying for PPC ads for similar keywords, you spend for appearing at the top of the page for certain keywords.
Now, if you use both PPC and SEO for a particular keyword such as by purchasing relevant PPC ads and optimizing the website, you get to ensure that your site dominates relevant search results. Thus, you get a better chance at targeting potential customers. Let’s find out how PPC and SEO could be used to your advantage.
- PPC Allows You To Recover Missed Search Engine Clicks
Many people have an assumption that if their brand is already ranking as No. 1 for a specific keyword organically that they do not need to pay for PPC ads for that same keyword. Besides, why should you pay for appearing on that same page again? Google had conducted a research on search ads for keywords and found that when they were paused, about 89 percent of the traffic generated by the ads was not replaced by organic rankings. This clearly reveals that pausing PPC ads would negatively affect your traffic, even if the website is ranked as No. 1 naturally. Hence, it is a good idea to spend on PPC ads as it allows you to recover clicks that might have been missed otherwise.
- Visibility
One of the main benefits of combining PPC and SEO is extra exposure for search engine results. Businesses are tempted to reduce their PPC spending once they rank number one for a search term. However, it is vital to bear in mind that the top three results of the search engine page are actually PPC ads. In order to generate greater traffic, it is crucial to dominate not just the organic search results, but also paid search results. It ensures more visibility.
- Share of Keyword Data
When you simultaneously run PPC and organic campaigns, it provides you with double the data for analysis. Thus, you can better determine which PPC and organic keywords offer the highest conversion rate, and leverage that information for optimizing the overall marketing strategy.
- Integration of E-Commerce Feeds For AdWords Results
E-commerce sites have a lot to take advantage of as Google offers many things to such websites. Therefore, you can link the PPC ads to specific product pages. This will allow the ads to feature your products with reviews and much more. Hence, you can boost your e-commerce business.
- Inform PPC Keywords Using Site Search Data
PPC advertising relies on keywords to attract customers to your services or products. When you enable site search for the website, the terms that are frequently used will be analyzed to provide you with greater insight into the needs and habits of customers. This can prove very helpful as it would mean that the PPC ads would be more cost-effective.