Fact:
The average person spends 1 hour and 40 minutes on social media.
Social media takes up at least 28 percent of the time we spend on the internet, which is quite significant since most of our time is spent online.After all, we answer emails, watch movies, order food, run our business, and manage our bank accounts and bills online.
Thus, it is no surprise how social media has shaped the way marketing is done. Thanks to its cheaper costs and accessibility, more and more businesses are leaning towards social media for their marketing efforts.
Social Media Marketing And Its Benefits
- Brand awareness and discovery
- Community and relationship building fueled by generating discussions
- Event promotions and increasing both attendance and registration
- Announcement of new business developments, products, and services to your audience
- Increasing website traffic as a result of referral clicks
- Providing value to your customer and audience
- Establishing your expertise in your niche and industry
- Driving sales and leads
You can expect more benefits for your business if you partner with the best marketing agency like the LosFamos social media marketing agency.
Social Media Sites To Consider
There’s no shortage on the number of social media platforms that you can join in order to promote your business. However, here are the top players that you need to consider:
Of course, Facebook takes the top of the list. After the brief stint of Myspace in the early 2000s, Facebook has since then dethroned it and held the crown ever since.
After a decade, Pages for business brands become available and customers can now see your business hours, map location views your latest contents, and even write reviews. That and a lot more features and benefits for businesses made Facebook the center of social media marketing strategies.
It is the one platform that businesses focus their energy the most for reaching the audience and increasing brand awareness.
Twitter has its ups and downs, with its constantly shifting popularity as a marketing tool. Still, it has managed to stand its ground with numerous businesses still using it for success.
In fact, 80 percent of Twitter users are millennials with 71 percent of its total user base use it to read the news. Soo, it is no surprise that at least a hundred of governments and heads of state still maintain an official presence in this platform.
Owned by Facebook but still very much a platform of its own, Instagram, is predominantly a visual platform featuring aesthetically interesting and stunning pictures and videos. In addition to having a huge number of followers, this platform also has some of the best and highest engagement rates out of all social networks.
If you are in the B2B industry, then LinkedIn should be the first social platform you need to consider. Whether you want to promote your business or recruit new employees, or both, LinkedIn proves to be a valuable resource.
It is also where professionals go in order to share industry news and tend to have a slightly higher caliber of discussions than other platforms.
A bit different from the rest of social platforms, Pinterest only focuses on saving content rather than distributing. Think of it as something halfway between a your vision board and your personal wish list. Here, you can see anything from how-to instructions to lovely arts.
Pinterest may not be the right choice for every business, however, it is a must-have for specific industries. They have highly engaged users and a great tool for people looking to research buying decisions with most users searching for new services and products through the platform’s native search engine.
- YouTube
As old as Facebook, YouTube is the name of the largest video sharing network in the world. It boasts over 1.9 billion monthly active users and has an average viewing session is 40 minutes. But, here’s what makes it a powerful place for marketing:
- Two to one millennial prefer this site over traditional TV
- 37 percent of the 18 – 34 demographic age binge-watch on this platform