Designing a website is not the easiest thing to do. It’s something many business owners choose to outsource.
By hiring an expert graphic designer, they can save time and ensure that their website is professional and user-friendly. But for those working with a limited budget, it’s not always feasible to hire a professional designer.
If you are unable to outsource the creation of your website, it doesn’t mean that you have to compromise on quality and professionalism. There are now lots of user-friendly software, such as WordPress, that you can use to create a great website that reflects your brand image.
While building a website you should always have in your mind what would be the User Experience on your website. Is your website really user friendly? Can customers easily find information on your website? Customers demand maximum value from items, and anything that does not meet their expectations will be questioned and discontinued. That’s why it is important to test the UX of your websites.
On the internet, you can find a variety of tools for testing the UX of your website. From Tree Testing tool which allows you to test the effectiveness and intuitiveness of information architecture to Session Recording which allows you to easily record all of your visitors’ interactions with your site. Creating your own websites can save you a lot of money and, believe it or not, it can be an enjoyable process. If you have decided to try out one of these website building platforms, here are some top tips to get you started.
Use All of the Available Tools and Features
Most website-building platforms have basic templates that you can use to initially create your website. Although these templates are ideal for start-ups, they can be too simplistic for larger businesses.
Taking advantage of the various tools and features that website-building platforms offer can make your website stand out above the crowd. You can add additional layouts and interactive features on each page of your website to increase viewer engagement and improve user experience.
Using plugins not only elevate the professionalism of your website but can also save you a lot of time and energy manually inputting data and updating your pages.
WordPress has a range of plugins that can be used to enhance the look and feel of your site. Many of these plugins are highly specific and provide very niche upgrades to your website.
For example, the WordPress IDX plugin was created to make real estate agents’ lives much easier. This particular plugin automatically updates a real estate’s website when new properties are added, so they don’t have to do it manually.
Make User-Friendly Content
Your website visitors won’t want to read long blocks of text to find out about your brand. Generally, people prefer to consume imagery and video content when they’re scrolling online.
Making your website user friendly means using engaging and interactive formats. Split up one box of text with infographics, use subheadings, and vary the fonts that you use.
Not only do all of these key factors make your website easier for your users to digest but they also increase the readability of your site for Google.
When Google is able to easily scan through the content on your website, you will rank more highly on Google search engine results pages. This makes it more likely that a potential customer will land on your website.
Your written content should be fairly simple to read. Avoid using lots of industry jargon that the average user wouldn’t understand. The aim is to keep your visitors engaged so that they learn more about what your brand has to offer.