If you are planning on launching a new product, chances are that you are thinking about what is minimum viable product (MVP) and how can it be used. This post aims to provide you with all the information you need to learn more about the concept. Understanding MVP development Berlin and how it can be leveraged is crucial for success.
Customers have become extremely picky nowadays. Once a product is launched, it only has a minute to capture the attention of users. However, with development being very expensive, it can be difficult for the company to invest in anything else. To keep up with the costs and deliver the main features to the target audience, MVP development is required.
Customers desire solutions which are marked by clarity and simplicity. MVP development helps ensure that businesses are able to satisfy them. It enables the project to be delivered in an attractive manner keeping the timeframe in mind.
So What Is Minimum Viable Product?
In the simplest of words, a minimum viable product is a basic version of a product which mostly covers the fundamental idea behind its creation. It only includes the features which allow the business to target the main needs of the target audience. Thus, it facilitates the development process. It aids in the design, testing, and delivery of the final product. The additional features are later added based on user feedback and experience.
If your company is interested in building a new project, MVP helps with the validation of the idea. It allows you to understand what customers want. Many successful rely on it when launching new projects. A great thing about the minimum viable product is that it provides companies with immediate benefits. Since quick results are received, the company is able to minimize its expenses.
Which Companies Have Adopted MVP Development?
There are plenty of enterprises that have incorporated minimum viable product development. Some of them are mentioned below.
- Amazon
Amazon started back in 1994 as an online bookstore. It focused on selling low-priced books to customers. It is clear that amazon.com was the perfect MVP project. It went from something small to something big. The company understood what people wanted and invested in fundamental features to enter the market. Now, it has become one of the biggest companies in the world. The main idea behind Amazon remains the same. Only a number of supplemental features have been added.
Twitter is another example of a company that adopted an MVP development strategy. It was first used internally. Employees of Odeo used it as an SMS-based platform. They also used it for social interactions. Introduced in 2006 to the public, Twitter has become one of the most popular social media platforms today.
- Spotify
Finally, Spotify had to be included in this post. It was created by Swedish developers who wanted to offer a music streaming service. The landing page was introduced in 2009 to learn about the market. Then, the company finally hit it off. It is now the most famous audio-streaming platform in the world.
So How Can You Develop An MVP?
Many companies today have understood the importance of MVP development. They have implemented it and found great success. The reason why it has become a popular approach is because it works for both well-established companies and startups.
MVP Development for Startups
Startups tend to have a limited budget. Hence, MVP development is commonly selected by startups. It provides them with the opportunity to test their product, engage with the target audience, and continue development of supplemental features while looking for investors. The reason why startups focus on MVP development is because it allows them to show investors that their team has worked on something viable.
Once a startup has an idea to produce something new, it would be best for it to adopt MVP. Then, it would focus on the core functionalities and the initial idea itself. After the MVP startup has been presented, the startup would learn from the market and find out which direct to move towards. It would work on adding new features, improvement, and changing the initial features depending on the feedback. The startup would also look for new investments and resources at the same time. The goal will be to decrease the risk of failure to a minimum. The process is further elaborated below.
Startup MVP Development = (1) Idea + (2) Initial Funding + (3) Product Launch + (4) Market Validation + (5) More Investment
MVP Development for Enterprises
MVP development is also a useful approach for large enterprises. It allows them to be aware of the preferences of their customers and improve the quality of service accordingly. It makes sense for market players to opt for minimum viable product development. Unlike startups that adopt the approach for seeking funding, enterprises follow the approach to ensure that resources are best utilized. They research the new product’s viability in the market and leverage the feedback to develop a profitable product that customers want to buy.
Well-established enterprises know just how crucial it is to be up-to-date, improve their services, and incorporate the latest innovations. It would be wrong to think that a minimum viable product is only useful for startups. The developers can use to it work on the creation of the minimum viable product after the production priorities have been defined. Feedback is received at the launch and changes are implemented to improve the product. The process is summarized as below.
Enterprise MVP Development = (1) Market Offering Definition + (2) Priority Identification + (3) Implementation + (4) Launch + (5) Feedback + (6) Improvement
Benefits of MVP Development
- The main focus in on functionality.
- Convenience in testing.
- Customer feedback.
- Market recognition.
- Less time investment.
- Cost-effective.
Conclusion
Once you have gone over this post, you will understand what minimum viable product development is. Make sure to follow the process mentioned above to ensure that you are successful at adopting MVP development.